Iwate Sake Brewer: Hanami Parties Help Our Economic Recovery

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    The following video message from an Iwate prefecture sake brewer has gone viral in Japan:

    There has been a lot of talk across Japan, particularly in Tokyo, about toning down this year’s cherry blossom viewing (hanami) parties. Some, such as Tokyo governor Shintaro Ishihara, believe that drunken revelry would be disrespectful so soon after a huge disaster.

    The sake brewer in the video disagrees. He calls on people to support the economic recovery of the Tohoku region by having hanami parties and drinking liquor produced by businesses in the earthquake-struct area. [For a full English transcript of the video, check this link.]

    Sounds like a great idea!

    [hat tip to Stephanie]

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