Giant Chocolate Billboards & Musical Advertisements in Japan
FTV shares some new and creative types of Japanese advertisements:
First, we have a gigantic chocolate bar billboard. The billboard is located in Takatsuki, Osaka Prefecture, alongside a Meiji chocolate factory that is visible from passing trains:
Factory operator Meiji Seika Kaisha Ltd. said it has applied with Guinness World Records for the billboard, which measures about 166 meters wide and 28 meters high, to be registered as the world’s biggest advertising board made of plastic.
The billboard consists of 42 plastic blocks that look like chocolate blocks.
It effectively covers the outer wall of the factory, which makes chocolate and other products, with the intention of catching the eye of train passengers on the nearby JR Tokaido and Hankyu Kyoto lines.
The second advertisement shown is a tea ad that uses Yamaha‘s Thin Light Flexible Speaker technology. The surface of the ad is a speaker, emitting slogans and music.
The musical advertisement shown in the report is inside Seibu Ikebukuro station. It is scheduled to stay up until February 17th, so hurry on over there if you want to see it in action!
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