Did You Take Your Fujifilm Pills Today?

A commercial for a new dietary supplement, created by Fujifilm:

I don’t know about you, dear readers, but when I see the word “Fujifilm” written on a bottle, I take it as a warning that the bottle contains something toxic or inedible. I guess that Fujifilm must have done some market research, and found that using its film manufacturing brand name does not scare away Japanese consumers who are interested in dietary supplements.

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8 comments - What do you think? Posted by James - September 16, 2010 at 7:30 am

Categories: Odd / Strange Tags:

flowby

Yes James – I felt the same on first seeing that cm. Anyone with knowledge of the film/processing industry understands it is a “heavy” chemical industry. Not exactly a “healthy” image.

But then I guess JT (Japan Tobacco) has moved into the beverage world (and others), which doesn’t seem to discourage many. I for one won’t buy their products.

And re the cm – a general promotion of a sensible, active, healthy lifestyle should be encouraged by the powers to be(govt) to balance the “instant health industry” and it’s pop-a-pill approach.
InJM

I remember reading an article somewhere that FujiFilm couldn’t pay the bills with just camera and film related products anymore and were using the chemical know-how to produce make up. Fuji is behind the facial “jelly” that Matsuda Seiko is advertising now. To me, it doesn’t seem that working ingestiables is too far fetched.
Brand X

Nothing odd about this, James. FujiFilm has been in the cosmetics, vitamins & supplements, and healthcare business since 2006. It’s only odd because you’ve been watching the wrong news programs. To add to what InJM said, Fuji saw the writing on the wall regarding film cameras and decided to rebrand itself as something other than a film maker. Their sales pitch is that they are applying their know-how in ultrathin, nano-tech film coatings in skin moisturizers and other products.
Spike

Certainly not the first company I’d go to for my supplement needs, but I admit I’ll watch anything with Horikita Maki in it. They’ve done that part of their market research correctly.
nagoriyuki

The product name is Metabarrier, supposed to be a composite word of metabolic and barrier.
But looking at the label on it, a fat man with a barrier, it seemed as if it would keep us away from losing weight.
John

FUJIFILM has been making products (seemingly) unrelated to consumer photography for decades. This particular product is part of the life science division (as is mentioned in the CM). FUJIFILM has several other divisions including a medical division which has had digital radiography hardware and software since the 80′s. Such products have steadily been replacing the traditional film-based radiography (which is still commonly used in less developed countries).

Similar companies like Agfa and Kodak have also diversified (including medical divisions) to cope with the very quick decline of traditional photographic film products.
Andy

is that horikita maki? looks a lot like her.
T-rock

They could at least use a more medical related term instead of Fujifilm….it just confuses people

Did You Take Your Fujifilm Pills Today?

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