Online Coupon Sharing For Tech-savvy Japanese
A short news report about the growing popularity of a new coupon sharing site in Japan:
In the first part, they check out a site called Q:Pod. It offers coupons to a limited number of people within a limited time frame. However, a certain number of people must claim the coupon within that time frame, otherwise the coupon will not be valid. Q:Pod is owned by Groupon, an American coupon sharing site that has been quite successful.
They watch as a restaurant manager puts a coupon up on Q:Pod. Within a few minutes, a couple people have claimed their coupons. As people use twitter to spread the news about the coupons they claim, the coupon becomes more popular. The manager is very impressed with the results. He had offered coupons through the internet before, but with this service it is much easier to see how coupons can really attract new customers.
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