Daytime Drinking Parties: Bring Your Kids!

ATV news reports on an interesting new development: drinking establishments that are holding daytime drinking parties.
Their reporter visits an izakaya in Kabuki-cho at 1:00PM on a weekday. They find that it is full of female customers, many of whom have brought along their children. It is somewhat odd to hold a drinking party during the day, but these women say that they can’t drink in the evenings because they have got to do things like make dinner for their husbands and make sure their kids are in bed.
Drinking establishments are offering daytime food courses at a fraction of what they would cost at night. The course shown includes 10 different foods and all-you-can-drink alcohol for 2,480 yen. That’s apparently a pretty good deal. Until recently, such deals did not exist, but the economic downturn has caused a significant drop in the number of evening drinking parties. To make up for those losses, they are now also targeting housewives, retired people, and anyone else who is able to drink during the day.
The izakaya featured in the report also has a special play room for little kids. While the housewives get drunk, restaurant staff watch over the children.
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