English-only at Rakuten

Rakuten is plowing ahead with its plan to make English the official language of all employees by 2012. Last week, President Hiroshi Mikitani gave the company’s earnings presentation entirely in English:
Rakuten is very serious about competing in a global market. Even though most of the reporters there were Japanese and their questions were asked in Japanese, Mikitani made a point of responding in English. An interpreter provided Japanese translations. Although many employees are still in the process of learning English, the company cafeteria has gone ahead and changed its menus to English.
While several other Japanese companies have made English the official language of company documents, few have gone as far as Rakuten’s policy of requiring Japanese employees to switch all communication (including talking) to English.
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