The Hatoyama Shirt – $500

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    A company is selling copies of Prime Minister Yukio Hatoyama’s infamous multicolored shirt for $500 each:, a Shanghai-based company, spied a marketing opportunity and put its own version of the Hatoyama shirt on sale on its website today under the heading Prime Minister of Japan & Fashion Hero. The price tag: $500 (£347).

    “We’re making it as a show of support for Hatoyama,” Peter Crawfurd, the company’s co-founder, said. “He’s got an individual style, and that’s what we’re about.”

    The firm has enough material for a limited edition range of 50 shirts, and said it had already “received interest”.

    “We think it will be for people who support individuality and creativity. We are also encouraging other heads of state to wear the shirt as a show of support for Hatoyama,” at forthcoming G8 and G20 summits, said the firm’s other founder, Michael Yang. “The media has been quite harsh, and we want to turn this into a positive.”

    [hat tip to Ken of Japan Economy News]

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