Hollywood Stars Make Propaganda PSA for Dolphin Rights Activists

  • Profiles of the Day
  • More at Japan Probe Friends...


    I received an e-mail this morning from Social Radius, a PR agency that helps corporations spread propaganda on the internet. They seem to have noticed that this blog is related to Japan, so they assume that I will help them spread the word about a new promotional video created by the

    The producers of the Oscar-winning documentary The Cove, so highly controversial in Japan, have released a new PSA featuring a number of A-list American celebrities, which is now available with Japanese subtitles. The video is geared towards collecting signatures for a petition to be presented to the governments of Japan and the USA, calling for an end to the dolphin slaughters in Taiji and thereby the multitudes of murky ethical issues and acute health risks the long-secret killings generate.

    The message behind The Cove has been well-publicized and well-received in America, but the Japanese response to the film has been largely negative and its general release in Japan is continually threatened. However, the producers are continuing to work at bringing to film to the people most directly effected by the toxic levels of mercury dolphin meat holds. Would you be willing to help reach the Japanese audience by running the PSA on your blog? It can be viewed here: http://www.youtube.com/watch?v=4uBfafEcqGU

    I normally ignore press releases that are sent my way, but since I’ve been posting a lot recently about “The Cove,” it seems like it would be relevant to mention this new PSA.

    Let’s take a look at the video:


    The following points are introduced in an attempt to convince Japanese people to stop Taiji’s Dolphin hunt:

    1. Dolphins are playful and fun.
    2. Dolphins are intelligent.
    3. Dolphins can swim really fast.
    4. Dolphins can understand us.
    5. Dolphins save human lives.
    6. Dolphins are brutally killed in Japan.
    7. Dolphin meat contains toxic levels of mercury.
    8. The majority of people in Japan do not even know this is happening.

    The Japanese media has already devoted a considerably amount of coverage to this issue, so it might be fair to say that a pretty large percentage of Japanese people are now well-aware of what is happening at Taiji. Japanese who have paid attention to the many news reports will see this video and recognize same old irrational, emotional, and subjective arguments that activists have made over and over again in their campaign. The fact that we now have celebrities delivering talking points on behalf of the animal rights groups changes nothing.

    The second-to-last point on the list, that of the “toxic levels” of mercury in the dolphin meat, is probably the only reasonable argument they have for their cause. However, as we’ve seen, a newly-released study by the National Institute for Minamata Disease has examined over 1,000 Taiji residents and found nobody with mercury-related health problems. Some, such the the director of “The Cove,” claim that the study is all part of a conspiracy to hide the truth. Others have said that because the study was “voluntary,” one can conclude that the study is probably worthless. (Are we to assume that most credible public health surveys involve forcing people to participate against their will? )

    Finally, let’s think about the main message of the PSA – a call for viewers to visit www.takepart.com/thecove so that they can join the movement against the dolphin hunt. Apparently in their big PR effort to translate this high budget video into Japanese, they failed to notice something important: that website is in English. There is no option to view the site in Japanese. Even if a Japanese person watched the subtitled video and, by some remote chance, agreed with its message, he/she would find that one must understand English to participate in this Japan-centric activism campaign. Bravo, guys, Bravo.

    Update: I checked my e-mail this morning to find a message from Social Radius. It would seem they don’t even check the blogs they send PR spam messages to:

    “I wanted to follow up with you about the PSA from the producers of THE COVE I emailed you about yesterday. Have you had a chance to check it out yet? I’d love to hear your thoughts on it and it’d be wonderful if you could run something about it on your site.”

    Related Posts with Thumbnails