Japanese Tourists Asked to Pay Special Peter Rabbit “Tax”

The Lake District in England is popular among Japanese tourists because of its beautiful scenery, which many associate with Beatrix Potter’s Peter Rabbit stories. The Times reports that Japanese tourists will now be targeted for a special “tax” to help fund conservation projects in the area:
Now Japanese visitors will be invited by tour operators to contribute £5, a charge already nicknamed the “Peter Rabbit tax”.
Atsuhito Oikawa, 35, an academic in medical research, said that £5 would not be prohibitive to most Japanese but they should not be the only ones to pay. “Everyone is equal in Japan,” he said. “If you distinguish between Japanese and others, you run the risk of appearing discrimininatory.”
The initiative, believed to be the first of its kind, was born when Japanese Travel Trade, effectively the Japanese tourist board, approached Japan Forum, run by Lakeland businesses.
Keira Holt, a marketing executive with Nurture Lakeland, which supports conservation in the Lakes, said that the Japanese were keen to promote ecotourism. She emphasised that the donation was voluntary and that Japanese people were not being discriminated against. They were, she said, simply leading the way. “Ecotourism is huge in Japan,” she said. “We are incredibly appreciative that their concern for the environment extends to our own country.
[hat tip to Charlotte]
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