Free sample monitors
Around 60% of Japanese consumers in their 30′s want to try the products before they actually decide to buy them.
Sample Hyakkaten gathers 1000 monitoring women to the event site 6 times a year where the participants get a lot of free samples of over 50 different items that are worth more than 30,000yen. The participants are required to report about the samples in their blogs or by twitter, because these samples are not just giveaway for nothing. Word-of-mouth communication is what’s behind this business model.
Pana home’s “switch house” is a free sample house for those who want to explore how it is like to live in Pana home.
It’s so popular among those who are interested in building a house that they have to wait for a couple of months until they can make a reservation. Especially it’s good to be able to try IH cook top for cooking. Model house tours are not good enough as we cannot imagine how it’s like to live there. IH cooking is not familiar to most of Japanese people who have been using gas for a long time, so it’s a good opportunity to explore it.
Contributor Bio: Kirin is a Japanese woman spending her life so far somewhere around Tokyo. She now works from home and is also spreading Japanese kawaii culture and etc. through her popular blog, Tokyo Kawaii,etc.
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