CoCo Ichibanya Curry House in Okinawa: Popular with the U.S. military

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    Curry House chain CoCo Ichibanya has hundreds of restaurants throughout Japan, but two of its top three most profitable restaurants are not located on the main islands of Japan. They are in Okinawa, and, as this news report shows, they are successful because of the patronage of Americans stationed at the military bases there:


    The main focus of the news report is on a CoCo Ichibanya located right outside of the gate of Kadena Airbase. When the reporter checks inside the restaurant, she finds that almost every single customer is American.

    It is noted that the Americans have eating habits that differ slightly from typical Japanese customers. They really like to order lots of toppings for their curry, as well as consume a lot of the tsukemono (it’s free). Although the monthly total of customers who eat there is less than at CoCo Ichi restaurants in Tokyo, the Americans order more per meal, making it the most profitable Coco Ichi restaurant in Japan. [It may also have something to do with the fact that they are exchanging dollars to yen at a rate of 1 dollar=80 yen. Ouch.]

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