Japanese beverages supported by foreigners
What Japanese beverage do you like best?
Melon cream soda, CC lemon, Calpis, vegetable fruit juice, canned soup…and more?
Japanese beverages are very popular in Thailand, but they are of course arranged for Thai preferences.
Nowadays Gogo-no-koucha is selling well, but originally it was not common in Thailand to drink tea from a PET bottle. If they use the PET bottle same as what they do in Japan, the color of straight tea looks like “nam pla” and lemon tea looks like cooking oil, which doesn’t make Thai people feel like trying it. They learned that they had to change from bottle design to target Thai consumers. Tea is also very sweet compared with Japanese one, because Thai people like strong taste.
Ajinomoto is also a very popular Japanese company in Thailand. They do not sell beverages in Japan, but their canned coffee named “Birdy” is really successful among Thai consumers.
What Japanese beverages do you like or dislike?
Contributor Bio: Kirin is a Japanese woman spending her life so far somewhere around Tokyo. She now works from home and is also spreading Japanese kawaii culture and etc. through her popular blog, Tokyo Kawaii,etc.
- Akihabara News – Gadgetry from Japan (Subscribe)
- Dannychoo.com – Your portal to Japan (Subscribe)
