Japanese views of China becoming more positive

According to the Yomiuri:
According to the survey conducted jointly by The Yomiuri Shimbun and a weekly magazine published by the official Xinhua News Agency, 45 percent of Japanese say the bilateral ties are good compared with 50 percent saying so in China.
Meanwhile, 47 percent of the Japanese respondents and 43 percent of the Chinese said the relationship was bad, according to the survey.
However, the percentage of the Japanese respondents who viewed the bilateral ties positively increased by nine percentage points from 36 percent in the previous survey conducted in July 2008.
Meanwhile, the Chinese government has launched an international PR campaign to improve the image of “Made in China” products. I haven’t seen any of their commercials on Japanese TV yet, but they are apparently targeting Asian markets through ads on channels like CNN. Here is an example [via China Smack]:
Seeing as Japanese tend to have negative views of the quality and safety of products from China, airing this ad on normal Japanese TV networks might be a good idea.
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