Fast food breakfast battle
October 26th, 2009 by James
Japan’s fast food chains are stepping up their efforts to draw customers in the morning, reports Fuji TV news:
According to Japanese government statistics, nearly 14 million Japanese people don’t eat breakfast every morning. Fast food chains are hoping to cash in on the non-breakfast-eaters who are hungry in the morning but too busy to prepare their own meals.
Mos Burger is attempting to draw some customers away from McDonald’s by offering burgers, hot dogs, and coffee in the morning. Mos Burger has long been considered a somewhat expensive fast food chain, but they are offering a morning set that drops the cost of a burger and a coffee from 380 yen to 270 yen. Like McDonald’s, they are selling hot dogs as a breakfast food.
Lotteria is also offering pepper pork sandwiches, italian hot sandwiches, and sausage burgers in the morning.
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Hot dogs for breakfast? That might not be that bad.
There’s a Mos Burger here in Singapore that I enjoy going to sometimes. I don’t think I’ve tried their hotdogs, but I usually don’t eat breakfast because I don’t like breakfast food. It’s just not my style. I’d prefer a burger or hotdog chased by a coffee.
They might be on to something!
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It doens’t sound too appealing to me, to be honest. But I agree, it might not be bad once I’ve tried it. After all, the famous full English breakfast, and other breakfasts like the Irish one, do incorporate sausages into the meal.
What I have tried is MacDonalds’ Egg McMuffin, which was great. Nothing wron with it. They did a good job on breakfast meals.
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Breakfast sausage and hot dogs are really quite different.
Personally, I couldn’t imagine a desire to eat a hot dog in the morning, but to each their own.
Then again I also find cold pizza appalling in the morning. At least heat it up!
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I personally cant see how people like eating the McDonald’s Egg McMuffin or any muffin from Mcdonalds. I find it too oily and smells a bit iffy, but that maybe just for me, here in Australia that is…
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Anything that results in a drop in Mos Burger prices is good news to me!
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I thought breakfast was a totally foreign concept to japanese though? I mean they eat salmon and rice in the morning for god sakes. I remember when I lived in japan, I was at mcdonalds almost every morning when I traveled on holiday to a random city in the country. LOVE those mcgriddles!
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Grilled salmon and rice with natto and miso soup with maybe some pickled cucumbers … I’m not quite sure why you don’t count that as breakfast?
Sounds healthier and a more wholesome way to start the day than sugar-coated cereals, butter-soaked french toast, or syrup-doused pancakes for example
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Aside from the lethal sodium count. Some salmon I’ve had for breakfast was like eating pink salt.
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Mmmm…pink salt.
Pass the soy sauce!
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I know what you’re talking about. I’ve had some run-ins with those salt-licks before.
I’m guessing one probably needs to pay more attention to their sodium intake than their caloric intake in Japan when compared to America.
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Eat in McDonalds and etc, not in office. Office is for working, nobody wants to get others food smell.
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Really? That’s odd to me. Every office I’ve ever worked in, everyone always eats breakfast in the office, at their desks.
This is very common and to hear someone complain about it would be rather insane to people (at least where I live). You’d find yourself as the one being offensive.
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Also must note, breakfast food smells great. Why would you not want to smell it?
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