Century 21 Japan CM
A Japanese commercial for Century 21 real estate [submitted Quill]:
I saw this ad on TV this morning and thought you might want to do a post about it. Century 21 proves that if they can sell to foreigners, they can even sell to cats!
The commercial is aimed at a Japanese audience and presents Century 21 as a company that employs hard-working real estate agents that go through the trouble of learning foreign languages so that they can better serve customers who cannot speak Japanese.
Does this mean that Century 21 doesn’t discriminate against foreigners? Perhaps not when they are selling homes and apartments. However, when it comes to renting apartments, it would seem that Century 21, like many other real estate agencies in Japan, has been known to tell non-Japanese customers that certain apartments do not allow foreign tenants. Although I have not used Century 21, I have met a couple foreign residents of Japan who claim to have encountered housing discrimination from Century 21 agents (who are no doubt acting on behalf of landlords with “no foreigner” policies).
In a comment thread on a previous post about discrimination, Japan Probe reader sublight left the following comment about his frustrating experience with one Century 21 branch in Tokyo:
Century 21, however, gets special mention for their two-hour “we don’t want to help you, but we don’t want to say we don’t want to help you, so we’re going to be as unhelpful as possible until you leave” dance. They were friendly enough when my Japanese wife had called the day before to ask if an apartment was available to see, but the moment they saw me, the smiles dropped (this was at the Ikejiri-Ohashi branch in Tokyo). Suddenly, there was a ‘problem’ with the apartment and they couldn’t show it just yet. While we waited (for over an hour), they didn’t give us any other listings to look at, and instead spent all their time with other couples.
After realizing we weren’t leaving (it had taken us an hour to get there, and we had all day), one agent said, “well, we can show the place, but we can’t go inside.” I said “fine, we’ll look at the outside.” “But it’s raining and we can’t use the office car.” “That’s fine, I have an umbrella. You’ll walk there with us.” So we walked over and stood in the pouring rain staring at the outside wall for about 15 minutes before heading back. When we got back to the realtor’s office, he positioned himself in the doorway and quickly said “well, sorry we couldn’t help you thanks for coming goodbye.”
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