Election commercials on Japanese TV: The LDP vs. The DPJ

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    DPJ LDP

    A few days ago, I introduced some of the YouTube attack ads being used in Japan’s 2009 general election. In this post, I shall share two examples of commercials that the two major parties are airing on TV.


    Liberal Democratic Party (LDP) Commercial

    Prime Minister Aso is speaking about how his party aims to create a peaceful society. He wants children to realize their dreams, young people to have hopes, and for the elderly to have peace of mind. Taro Aso wants to create a Japan in which people of all age groups can move forward without barriers or worries about the future. Aso and the LDP will pursue this goal with realistic and concrete measures. They have a strong sense of responsibility and can protect Japan. The commercial ends with a message asking viewers to think about Japan when they go to the ballot boxes. (“This summer, think about Japan.”)

    Democratic Party of Japan (DPJ) Commercial

    This commercial is addressed to all of you out there who are angry about your taxes being wasted. Viewers are told that politics much be changed before their way of living can be changed. DPJ leader Yukio Hatoyama appears on the screen at the end of the commercial to declare, “first, we need regime change!”

    {democracy:410}

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