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Japanese company sells ice beer mugs

July 21st, 2009 by James

ice mug

A news report introduces a company in Tokyo that is making and selling ice beer mugs:


The mugs are carved from blocks of ice and mailed to people who order them over the internet. They cost 580 yen each. Apparently one mug can last about an hour in the summer heat before melting.

Also included in the clip: An ice bar in Ginza. Read more about it here.



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12 Comments »

Comment by VonSkippy
2009-07-21 08:08:44

Nothing like a nice watered down beer to make you go YUCK!!!!

 
Comment by Hurock
2009-07-21 11:11:04

That’s probably the worse thing to drink beer… Very cold beer isn’t great.

Comment by blake
2009-07-21 18:09:45

Beer isn’t great period.

 
Comment by majiimeaussie
2009-07-21 21:53:51

Spoken like a true Englishman

 
 
Comment by helical
2009-07-21 18:44:49

If I wanted an ice beer mug, I’d look for a mold so I could make my own for essentially free … but I guess there’s no profit in that.

 
Comment by T.
2009-07-21 19:01:10

This has to be the most useless product I’ve ever seen.

Cold beer is good, but watered down beer is crap.

And I agree with “helical”. If I wanted ice mugs I’d make my own from a mold. With how screwed up the economy is now, who can afford something so ridiculous and wasteful.

Comment by butakun
2009-07-21 20:07:45

The Japanese?

 
 
Comment by Nick
2009-07-21 23:48:15

With the cheap beers, ice cold is the ONLY way to drink them. I don’t think anyone’s gonna be putting craft ales in these. And I’m pretty sure the ice would hold up for the length of a beer – how slowly do you chaps drink?

 
Comment by Rob A
2009-07-22 00:27:45

$6-$8 for the mug on top of the price of a beer? No thanks.

 
Comment by Aruma
2009-07-22 13:20:17

I would rather put a rootbeer float in it!
^_^

 
Comment by Jon
2009-07-22 18:37:52

For heaven’s sake… who let out the grumpy old men to comment on this thread?

This looks like a cool idea ;-) and there would definitely be a welcome impetus to drink heavily before it melts. I’m going to order a couple to have a memorable ice-cold beer with my wife this weekend… she’d love it.

 
Comment by watters
2009-07-23 13:19:53

I wouldn’t bother since the stuff would just make my beer watery as hell.

 
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