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A drink for skinny macho men

Suntory wants you to know that its new Protein Water is for slim macho guys, not gorilla-like macho men:

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15 comments - What do you think? Posted by James - April 8, 2009 at 8:14 pm

Categories: Japanese TV Tags:

http://amusedspectator.blogspot.com Bradley

Is being skinny the new in thing in Japan?

sdasdasda

What? It isn’t very new thing there.
http://www.victorymanual.com Alex

Has being skinny ever not been “the thing” in Japan?

mortonsalt

definitely looks like “protein” water
Richard

So the two extremes of “Macho” are Mexican wrestlers vs whisper-thin gymnasts? Where is the cowboy and the construction worker?
no

The skinny guy at the left in the front is really cute
Gabbi

ahaha, this is the best commercial ever!

Whenever I watch it, it never fails to bring the ~lulz~
Donym Sue

Skinny, yet macho men? Talk about a contradiction in terms!

Alec

Only from a US and Latin American point of view really. Skinny men have been popular for a long time in Asia and large parts of Europe for a long time.

Donym Sue

No doubt. But since when was “popular” a synonym for “macho”?

Jon

If you read the side of the the bottle there is 0.52g of protein per 100ml of the drink. Rather useless.
Jeffrey

Man, they play this commercial a lot in Japan! My wife loves it and dances around the kitchen saying hoso macho!!! Gori macho!!!
http://www.zdwonline.de Haf

Please define macho.
A japanese friend of mine once told me that he’d like to have a body more like mine. He’s quite slim, and while I’m not really fat, I do carry some extra weight around. I didn’t really get what he meant, as there was also a bit of a language barrier, but he told me that I was macho and he wanted to be more like that. Strange.
http://www.remka.net/sucre/ RMK

Actually, in japanese, the word “Macho” doesn’t have the same meaning as in the west. Here it means “muscular”, “with an athletic body”, etc. – and has nothing to do with the way you dring beer or treat women.
So here we have “muscular AND skinny” VS. “muscular AND fat”, which makes to me a lot of sense in Jp…
Stormgust

Didn’t want to say it that way, but yeah it is xD