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Suntory wants you to know that its new Protein Water is for slim macho guys, not gorilla-like macho men:
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Is being skinny the new in thing in Japan?
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What? It isn’t very new thing there.
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Has being skinny ever not been “the thing” in Japan?
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definitely looks like “protein” water
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So the two extremes of “Macho” are Mexican wrestlers vs whisper-thin gymnasts? Where is the cowboy and the construction worker?
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The skinny guy at the left in the front is really cute
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ahaha, this is the best commercial ever!
Whenever I watch it, it never fails to bring the ~lulz~
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Skinny, yet macho men? Talk about a contradiction in terms!
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Only from a US and Latin American point of view really. Skinny men have been popular for a long time in Asia and large parts of Europe for a long time.
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No doubt. But since when was “popular” a synonym for “macho”?
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If you read the side of the the bottle there is 0.52g of protein per 100ml of the drink. Rather useless.
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Man, they play this commercial a lot in Japan! My wife loves it and dances around the kitchen saying hoso macho!!! Gori macho!!!
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Please define macho.
A japanese friend of mine once told me that he’d like to have a body more like mine. He’s quite slim, and while I’m not really fat, I do carry some extra weight around. I didn’t really get what he meant, as there was also a bit of a language barrier, but he told me that I was macho and he wanted to be more like that. Strange.
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Actually, in japanese, the word “Macho” doesn’t have the same meaning as in the west. Here it means “muscular”, “with an athletic body”, etc. – and has nothing to do with the way you dring beer or treat women.
So here we have “muscular AND skinny” VS. “muscular AND fat”, which makes to me a lot of sense in Jp…
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