Valentine’s Day Chocolates in Japan

TokyoMx News reports on some of this year’s trendiest Valentine’s Day stuff:

• “Reverse Chocolates” that men can give to women (contrary to the Japanese custom of only women giving men gifts on Valentine’s Day). The letters on the labels are printed backwards.
• A t-shirt cleverly disguised as a chocolate bar.
• Chocolate Ramen! The reporter says it tastes good.
• A chocolate facial – it costs 21,000 yen for 80 minutes.

The video also includes the results of a survey about chocolate purchases for this year’s Valentine’s Day. Some 30% of women plan on buying chocolates for their husband/boyfriend, 14% for their father, and 12% for co-workers. 20% of the women surveyed plan on buying chocolates for just themselves (a practice known by the term “my choco” in Japanese).

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