Michael Phelps to promote Japanese cars in China
American swimmer Michael Phelps is going to China to sell Japanese cars:
Winner of a record eight gold medals at the Games, Phelps has signed a seven-figure sponsorship deal to become the brand spokesman for Mazda in China, DMG Entertainment announced Sunday. The group, a division of Dynamic Marketing Group, signed the deal for Mazda, saying it is the biggest sponsorship agreement for a western personality in China.
“The people of China have been very supportive of me and my efforts to help promote swimming,” Phelps said in a statement. “I am excited to begin 2009 with my first return trip to Beijing since the Games.”
Phelps will endorse the new Mazda 6 model vehicle in a series of advertising campaigns that include television commercials, newspaper and magazine advertisements, outdoor poster advertising and personal appearances.
No word yet on if any other car companies are planning to use this guy in some Chinese ads.
- Akihabara News – Gadgetry from Japan (Subscribe)
- dannychoo.com – Your portal to Japan (Subscribe)
- Kirainet.com – A geek in Japan (Subscribe)
Pingback: To those admiring Phelps + various wannabes: do you realize, its a very hard work for only few days of fame? | Smarter Housing
Pingback: Formula 1 - Honda Racing Team Quits F1 | Cars, Leasing and more.
Pingback: Exceed RC Brushless Drift Star Rc Drift Cars | Cars, Leasing and more.