Convenience store chain gives customers a chance to “buy back carbon emissions”
Japan Marketing News reports that Lawson convenience stores will be offering customers a chance to free themselves of eco guilt by buying stuff:
In the case of Lawson, the company has agreed to partner locally with Tokyo University, which is diminishing carbon emissions on its campuses by replacing equipment and lighting with energy efficient alternatives. Internationally Lawson will be purchasing offsets from an Argentine wind farm.
Apparently, Lawson will also make it possible for consumers to counter their own polluting through programs implemented at company stores. For instance the chain plans to introduce carbon offset products as well as a system that lets customers buy back carbon emissions through accumulated loyalty program points.
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