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Men’s bra a bestseller on Rakuten.co.jp

November 22nd, 2008 by James

men's bra

A Japanese website recently sold a few hundred bras for men, and Reuters has picked up the story:

Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men’s bras for 2,800 yen ($30) each. The shop also stocks men’s panties, as well as lingerie for women.

“I like this tight feeling. It feels good,” Wishroom representative Masayuki Tsuchiya told Reuters as he modeled the bra, which can be worn discreetly under men’s clothing.

Wishroom Executive Director Akiko Okunomiya said she was surprised at the number of men who were looking for their inner woman.

“I think more and more men are becoming interested in bras. Since we launched the men’s bra, we’ve been getting feedback from customers saying ‘wow, we’d been waiting for this for such a long time’,” she said.

The bra’s product page on Rakuten.co.jp proudly boasts that it achieved 1st place in a men’s inner wear sales ranking for two consecutive weeks. Due to the high volume in orders, those who purchase men’s bras through the site today won’t be receiving their product until December.



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36 Comments »

Comment by weirdo
2008-11-22 08:45:36

大胸筋サポーター

Comment by fh
2008-11-22 13:59:56

で、何でブラしてんの?ww

Comment by ダビ
2008-11-22 16:43:29

ahahahaha classic

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Comment by Stephan
2008-11-22 17:04:12

ブラじゃない!

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Comment by Osakesan
2008-11-23 11:18:06

hahaha

 
 
Comment by Jerry
2008-11-22 08:47:21

This would sell very well in America
With male obesity, this would go well with “man boobs”

Comment by Blowtax
2008-11-22 09:34:21

So it would sell well in America but not in the plethora of other obese nations?

You are aware that obesity is not only prevalent in essentially all developed nations, but is actually getting worse than America in many countries, right?

Comment by Alex
2008-11-22 09:59:20

But the States is the uncontested leader of obesity, and has the consumer economy to allow for the purchase:

http://www.nationmaster.com/graph/hea_obe-health-obesity

Jerry didn’t say, “This would sell well in America, but not any other country because they don’t have obesity problems.” From his post, we can assume that he is from the States, and therefore can only speak from his own experience.

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Comment by Jerry
2008-11-22 10:25:26

lol its true
i live in Pennsylvania

 
 
Comment by phauna
2008-11-22 17:42:36

But this is the internet. Everything on the internet is by default about america, for americans, and nobody else. All internet articles are written such that an american is the audience and noone but an american can understand them.

For example, articles about the world’s greatest athletes will invariably be about american football players, baseball players, etc.

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Comment by Alex
2008-11-22 18:08:25

Al Gore invented it, after all.

 
Comment by The Overthinker
2008-11-22 20:17:11

“Everything on the internet is by default about america, for americans, and nobody else.”

Pretty much. But then let’s look at the figures. Major English nations:

New Zealand: 4,000,000
Ireland: 4,100,000
Australia: 20,000,000
Canada: 33,000,000
UK: 60,000,0000
USA: 300,000,000

In other words, the USA is more than twice the population of all those other countries put together.

 
 
 
Comment by Bob
2008-11-22 09:53:26

In the UK ‘man boobs’ are called “moobs”.

Comment by Alex
2008-11-22 10:01:23

“This weekend I watched some moobies.”

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Comment by Bob
2008-11-22 10:14:19

LoL! I didn’t think of the pronunciation of English from a Japanese persons point-of-view. :-D

So watching ‘moobies’ could be considered hentai-tainment!

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Comment by francois
2008-11-22 09:02:34

reminds me of the “bro” from Seinfeld :)
http://jp.youtube.com/watch?v=iR_zHBTU2ic&feature=related

Comment by fh
 
 
Comment by Bob
2008-11-22 09:03:07

I need one of these to keep my pecs under control, it’s purely a bonus that I get to mince around at home too.

So design functionality has gone out of the window? What does this item “do”?

Trying to find your inner woman, by external imitation? – That’s just camouflage, take the bra off and you’re a man again. The inner woman should be a permenant part of he who chooses to search for his inner woman.

There may be one function the male bra performs – If the quote:

“…we’ve been getting feedback from customers saying ‘wow, we’d been waiting for this for such a long time’,” she said

is grammatically correct, it sounds like couples may be using these more as sex toys rather than a self discovery tool. (”wow, we’d been waiting…”) Trying on your partners bra during a bit o’ bedroom playtime seems like fun, but can totally destroy it, especially if you’re a bit broad across the shoulders! Been there, done that as a teen and my girlfriend was not impressed ;-) .

Whatever the reason you might have for buying it – have fun!

 
Comment by Katsumoto R Perez
2008-11-22 10:07:07

This is totally the Seinfeld Bro – I can’t believe this took so long to get off the ground.

There is also Manscera and Guy Liner out there, which I don’t really understand since David Bowie seemed to do just fine without them.

 
Comment by Bob
2008-11-22 10:19:59

Yeah, but David Bowie always was a ’skinnybitch’ ;-)

 
Comment by Ann
2008-11-22 14:08:04

That is the most hilarious product I have ever seen. I should get my brother some for Christmas! ahaha! I kid!

 
Comment by kabocha
2008-11-22 15:21:55

Ah, yes. ManBra, for the brawny, brawny man.

 
Comment by Fremen72
2008-11-22 19:59:41

it’s difficult to believe this is true. I mean the colors are just so feminine. Pink?
What self respecting man would wear a pink bra?

 
Comment by Gonta
2008-11-23 01:25:22

Totally pervy…..

 
Comment by bobby
2008-11-23 01:28:24

This would never sell in the USA! Given that MEN wont want to wear bras…Way too much stigma involved in this idea. It is ridiculous. Like cross-dressing. not a big market for cross-dressing.

 
Comment by ij487i
2008-11-23 06:11:11

man panties??

I can tolerate guys getting manicures or plucking their eyebrows, but this takes the androgynous male thing a wee bit too far

pretty soon they’ll be indistinguishable from Japanese girls

 
Comment by thejapaneseeye
2008-11-23 12:05:46

Excellent – just in time for xmas, this is why I love Japan, last year I sent these home http://www.wordpress.tokyotimes.org/?p=1925
now this, my dads xmas presents get better and better!

 
Comment by Jo
2008-11-23 16:59:00

Does it come in navy blue too to match my shirts and suits? This idea has been around a long time ago, its called Bra. If these crossdressers would want to explore their inner woman, would it be much better to wear the real thing – you know the one with the laces and all the girly stuffs instead of making it mannish.
Anyway, the black one would be a perfect gift to Simon Cowell.

 
Comment by Bob
2008-11-24 14:52:04

HeHe – Found this illustrating the need for male ’support’.

 
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