Men’s bra a bestseller on Rakuten.co.jp

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    A Japanese website recently sold a few hundred bras for men, and Reuters has picked up the story:

    Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men’s bras for 2,800 yen ($30) each. The shop also stocks men’s panties, as well as lingerie for women.

    “I like this tight feeling. It feels good,” Wishroom representative Masayuki Tsuchiya told Reuters as he modeled the bra, which can be worn discreetly under men’s clothing.

    Wishroom Executive Director Akiko Okunomiya said she was surprised at the number of men who were looking for their inner woman.

    “I think more and more men are becoming interested in bras. Since we launched the men’s bra, we’ve been getting feedback from customers saying ‘wow, we’d been waiting for this for such a long time’,” she said.

    The bra’s product page on Rakuten.co.jp proudly boasts that it achieved 1st place in a men’s inner wear sales ranking for two consecutive weeks. Due to the high volume in orders, those who purchase men’s bras through the site today won’t be receiving their product until December.

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