Japanese troops march through Weihui City

A donkey meat salesman in China’s Henan Province decided to use a rather shocking method to bring attention to his business:

They pulled along 10 or so donkeys, therefore the group was 20-30 meters long. At the front of the procession, there a truck that even had a small band on top, playing instruments and beating drums in a lively manner. On the truck hung a banner that reads “In heaven there is dragon meat, on earth there is donkey meat.” It turned out this was a bunch of donkey meat sellers.

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With regards to this method of publicity, Owner Su said, nowadays donkey meat business is very competitive, the key to the survival of a store depends on finding new means of gaining publicity, let more people know your own store brand. Oh great, now everyone in the nation will know about his donkey meat store. As to the origin of this big force of men and their getup, Owner Su said, two days ago he imported a pack of donkeys from Gansu province and it just happened that one of his friend’s theatrical troupe had a couple of sets of Japanese uniforms, thus giving him this idea.

The quote and photo comes via ChinaSmack, which has posted many other photos of the event and translated angry netizen comments about the event into English.

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