Sapporo Breweries to put carbon footprints on product labels

Sapporo wants you to know it cares enough about the earth to print carbon footprint info on its product labels:

Sapporo is not alone in engineering this ~~superficial marketing ploy~~ environmentally friendly policy. The Ministry of Economy, Trade and Industry is looking to push a carbon footprinting system onto private firms, though it still has not agreed upon a methodology or standardized labeling system. Sapporo, on the other hand, needs to grab all the attention it can get in Japan’s saturated beer market, as the firm is in danger of losing it’s third-place market share position to rival Suntory (if it hasn’t already). Suntory has posted strong sales thus far this year, as Japan’s other major breweries raised their prices back in April but Suntory held off until September 1. Last month, Sapporo revised its sales forecasts for 2008 from a 2% drop to 6%.

More details at Japan Economy News.

[No word yet on whether Sapporo will be setting up its own 'carbon credit' company.]

Kevin

Mmmmm….carbon footprint.
Bob

I’m sure that the methane from the beery f@rts would have more of an impact on global warming.

Forget foot-print – is there any way of f@rt-proofing beer?
Level3

Is this the first step in implementing a carbon tax on everything? Will the government skip the wildly unpopular sales tax increase and shield themselves from any opposition by implementing a carbon-footprint tax on everything?

Anyone who criticizes it will be labelled an Earth-hating blasphemer who wants everyone to die. How convenient.

When all beers have carbon labels, I’ll be sure to buy the worst “offender” to wash down some tasty whale sushi.

Being a sinner against the new enviro-religion is fun, at least for now.

http://www.japaneconomynews.com/ Ken

Level 3,

The Ministry of Economy, Trade and Industry will be pushing private firms to put some sort of emissions measure or carbon footprint on their products. I think you have a great question as to whether or not this is the first step towards some sort of ‘carbon tax’ – but METI has little or no say in the consumption tax issue, that is pure Ministry of Finance.

Anyone who criticizes it will be labelled an Earth-hating blasphemer who wants everyone to die.

Blue collar workers should be speaking out against this. Labeling for carbon footprints is a compliance expense that businesses could do without – J-Sox has already been badly implemented and has costs firms billions of yen, to comply with a law that has essentially no teeth and no meaning. Mandatory carbon footprinting is pretty much the same. It’s fine for there to be some sort of “minimal environmental impact” label, but we will never see such a thing, because multinationals would never qualify.

http://old-school-rpgs.blogspot.com/ MagicalPokingStick

I wonder how many beers Sapporo’s higher-ups had when they thought this was a good idea. Marketing ploy indeed.

Sapporo Breweries to put carbon footprints on product labels

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