A festival was held at the Washinomiya Shrine in Saitama Prefecture a few days ago, and Fuji TV filmed this report focusing on how the shrine has become popular after being used as a setting for the anime series Lucky Star:

This year’s festival included a special mikoshi covered in Lucky Star artwork. Japanese and foreign otaku came to pay homage to their beloved 2D idols, and it has been reported that this year’s festival saw a visitor increase of 20,000. Local shops have seen 150% increase in business, possibly because some restaurants are cashing in by naming dishes after Lucky Star characters.

For more details and some photo links, check out Danny Choo’s post about the festival!

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