Japan watches the US Presidential election

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    Almost all the news coverage in Japan about the US presidential election used to be about the drama in the Democratic Party, but Variety reports that Japanese viewers are now taking an interest in the drama surrounding John McCain’s selection of Sarah Palin as his running mate:

    For the Japanese, Palin is the big story, and before Palin came along, it was Hillary Rodham Clinton.

    “There was very big interest in the primary between Hillary and Barack Obama,” Sugita said. The hook was the breaking of barriers that the contest represented: Americans were going to nominate either the first African American or the first woman to the head of a major party ticket.

    But it was Hillary who generated the most attention.

    “When she was running, it provoked a very big debate in Japan about how far a woman can go, and it exposed a lot of hidden thoughts both in how men think of women and how women think of themselves,” Sugita said.

    When Hillary dropped out, Japanese readers continued to follow Obama but were not much interested in McCain until he named Palin as his running mate, Sugita continued.

    “She has a strong character and she is also very beautiful,” he said. “She is kind of a role model for Japanese women who pursue a career path and are also a mother and wife.”

    Palin’s speech Wednesday night was “very much viewed” in Japan. Big issues in the election – the economy, the two wars, the healthcare system – “aren’t really understood or interesting to Japanese,” Sugita said. “But character issues are big interest because everyone can join in the debate.”

    An example of Japanese reporting on Palin can be found in this NTV report, which sent staff to Alaska to check out Palin’s hometown and talk with residents:

    The focus is on her lifestyle in Alaska and the political success she found as mayor of a small town and governor of the state. Her parents are briefly interviewed, providing some positive statements about their daughter. There is also an interview with a friend of Palin’s who claims that her experience in the Miss Wasilla pageant helped prepare her for public office. The report closes with the announcer making a brief mention of accusations that Palin may not have enough experience to serve as a good president, and that she will be fighting to prove otherwise.

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