Hange.jp, a mobile phone gaming site that’s been running some pretty cool ads on trains lately, seems to have a pretty cool ad up in Shibuya:

People walk past a half-body statue in Shibuya, Tokyo’s main shopping area, on August 22. Online Game Company NHN Japan has set up a series of these statues to promote the mobile game site hange.jp. When people touch the statue’s arm with their mobile phone, the application site will automatically open and a lucky winner will be rewarded 10,000 U.S. Dollars.

[via Foreign Policy]