Asahi to sell more imported beer
May 29th, 2008 by James
Good news for European beer fans:
Asahi Breweries Ltd., Japan’s top- selling beermaker, will expand its alliance with Belgium’s InBev NV, importing more brands from the world’s biggest brewer by sales.
Asahi will import a further six brands to Japan, including Stella Artois and Hoegaarden, the Tokyo-based company said in an e-mailed statement today.
The two companies may consider the joint procurement of raw materials, such as malt and hops, the Nikkei newspaper reported earlier, without saying where it obtained the information. Asahi also hopes to boost sales of its main Super Dry brand by using InBev’s breweries overseas, the report said.
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Dear Asahi,
Kilkenny, please.
Best regards,
Alex.
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Kilkenny is imported by Sapporo in conjunction with their import-export deal with Diago. Along with Gunness, Kilkenny a brand of the giant multinational drink maker Diago.
(http://en.wikipedia.org/wiki/Diageo)
Any bar serving Sapporo, Yebsu, or Gunness can get Kilkenny kegs from their distro. Bars that serve non Sapporo beers (Kirin, Suntory, Asahi) will not have a chance. The Distros don’t like to have their product in competition in the same bar. For example, you’ll rarely see Kirin and Asahi being sold on tap in the same place.
That being said, you can still find Kilkenny throughout Japan. Look for bars that have Gunness signs and ask inside. The Wexford Tavern in Nishinomiya has Kilkenny on tap. If you come in on a Sunday ask for David!
http://www.wexfordtavern.com/
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We have no bars serving Kilkenny in my neck of the woods.
Even Guinness isn’t that easy to come by here.
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Beer goes down in quality if it is bottled.
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Stella and Hoegaarden aren’t news. They are already sold pretty cheap here. I’m looking for more American micro-brews. Sierra Nevada anyone? InBev doesn’t deal with those kinda beers sadly.
http://www.inbev.com/go/brands/brand_portfolio/global_brands.cfm
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Importing wife beater?
Stella is bad, bad, bad beer.
I bet it will sell well here, oddly as high grade J beer is much better.
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Living in Nagasaki-city, the Family Mart in my town sold “The Best” – Milwaukee’s Best. I couldn’t believe it and I couldn’t believe they sold it for 112 yen a can.
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