Comments on: NTT DoCoMo’s New Logo

By: Karisu

Karisu — Fri, 25 Apr 2008 18:29:36 +0000

I subscribe to the “keep it simple” school of design, so I’m a huge fan of the new logo. The old one, like someone stated above, is far to busy, and I don’t think the elements blend together well (all the extra lines and dots).

By: Alex

Alex — Wed, 23 Apr 2008 10:55:42 +0000

So are we supposed to type it ‘docomo’ now instead of ‘DoCoMo’?

They should have just become Softbank’s antithesis…

By: Joseph K

Joseph K — Wed, 23 Apr 2008 02:26:51 +0000

I find it kinda odd that the old logo was made without a branding division. Then I find it a bit odd that they only created a branding division last year. A little late to the game for a major corporation…

From the press release:
The changes are the result of DoCoMo’s review of its branding and related marketing strategies after establishing the Corporate Branding Division in August 2007.

I don’t think the old logo worked so well, but BakaNewMexican is right at least in as much as he says at least the old one was distinct. I think the new one is an improvement juxtaposed against the old, but they’ve made a logo that looks mighty similar to a lot of other logos, which have been brought up here. If you don’t think it’s web 2.0, just compare it with xerox’s new logo…

By: Richard

Richard — Tue, 22 Apr 2008 22:29:27 +0000

Closely resembles the Conoco logo on gas stations. Kinda retro-looking.

By: VonSkippy

VonSkippy — Tue, 22 Apr 2008 17:11:42 +0000

Not very Web 2.0-esque, since it’s NOT glossy and there is NO reflection.

I’m sure the parents of whatever child designed the new logo is very proud (of their child, not the logo).

On the bright side, I’m sure it’s worth the 5000 yen they paid for it.

And think of all the money they’ll save by going with a single color logo when they print stuff.

By: Aekutopia

Aekutopia — Tue, 22 Apr 2008 15:56:22 +0000

The new one is too simple.
The company’s old president or executives might made a decision for this.
Creativity from new generations still was controlled by some seniors.

By: BakaNewMexican

BakaNewMexican — Tue, 22 Apr 2008 14:52:54 +0000

I’m underwhelmed.

The new logo for NTT DoCoMo is dull, boring, and uninspiring.

The old NTT DoCoMo logo was a masterpiece. It has a certain panache that was distinctive and recognizable. Qualities that the new logo severely lacks.

By: It’s not DoCoMo, it’s docomo

It’s not DoCoMo, it’s docomo — Tue, 22 Apr 2008 14:07:15 +0000

[...] Via Jean Snow via Japan Probe [...]

By: Me3

Me3 — Tue, 22 Apr 2008 13:44:56 +0000

Oh snap, I know you di’nt!

The only solid advantage over the old one, I think, is that the old one was too busy, what with all the lines and such.

By: Dakk

Dakk — Tue, 22 Apr 2008 12:41:40 +0000

I like the logo better when it said “namco”.

By: Andy H

Andy H — Tue, 22 Apr 2008 09:01:37 +0000

The new one is more modern and subtle, whereas the old one is more recognisable to me.

I feel sorry for the poor chumps who have to replace the logo at the top of the Docomo tower in Shinjuku…

By: ダビ

ダビ — Tue, 22 Apr 2008 08:02:45 +0000

Neither is particularly inspiring…

By: jfo

jfo — Tue, 22 Apr 2008 07:33:45 +0000

It looks like DoCoMo’s logo went from New to Old O__O I like the new one..but it’s nothing special. I wonder how much the guy got for designing the new simple one…. >.>