NTT DoCoMo’s New Logo

I’m underwhelmed.

The new logo for NTT DoCoMo is dull, boring, and uninspiring.

The old NTT DoCoMo logo was a masterpiece. It has a certain panache that was distinctive and recognizable. Qualities that the new logo severely lacks.

Not very Web 2.0-esque, since it’s NOT glossy and there is NO reflection.

I’m sure the parents of whatever child designed the new logo is very proud (of their child, not the logo).

On the bright side, I’m sure it’s worth the 5000 yen they paid for it.

And think of all the money they’ll save by going with a single color logo when they print stuff.

I find it kinda odd that the old logo was made without a branding division. Then I find it a bit odd that they only created a branding division last year. A little late to the game for a major corporation…

From the press release:
The changes are the result of DoCoMo’s review of its branding and related marketing strategies after establishing the Corporate Branding Division in August 2007.

I don’t think the old logo worked so well, but BakaNewMexican is right at least in as much as he says at least the old one was distinct. I think the new one is an improvement juxtaposed against the old, but they’ve made a logo that looks mighty similar to a lot of other logos, which have been brought up here. If you don’t think it’s web 2.0, just compare it with xerox’s new logo…

I subscribe to the “keep it simple” school of design, so I’m a huge fan of the new logo. The old one, like someone stated above, is far to busy, and I don’t think the elements blend together well (all the extra lines and dots).