The Valentine’s Day Business Scene
A report from FTV takes a look at the Valentine’s Day business scene in New York:
A short summary of the video’s contents:
- Valentine’s Day in America is celebrated differently in America: men give presents to women. The average amount spent on gifts is 170 dollars, with a nationwide spending total of about 1.8 trillion yen.
- The report introduces us to Keiko Hasegawa, a Japanese woman who works in New York as a package designer for Godiva. Hasegawa’s designs are used on Godiva chocolate packages around the world. She tells the camera that American consumers tend to like red-colored packages for the Valentine’s Day season, but in markets like Japan it is necessary to use colors such as pink or purple, which female consumers would find more appealing.
