Blue Roses in Japan

The AFP reports that genetically-modified blue roses will soon be going on sale in Japan:
Suntory Ltd., also a major whisky distiller, hopes to sell several hundred thousand blue roses a year, company spokesman Kazumasa Nishizaki said.
“As its price may be a bit high, we are targeting demand for luxurious cut flowers, such as for gifts,” he said. The exact price and commercial name for the blue rose have not been decided.
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It created the flowers by implanting the gene that leads to the synthesis of the blue pigment Delphinidin in pansies. The pigment does not exist naturally in roses.
