Greenpeace Attacks Nintendo

Greenpeace has released scorecards on the Eco-friendliness of electronics companies, and they have given Nintendo a zero:

Adding the four companies to its quarterly environmental rankings, Greenpeace listed all the newcomers at the bottom of the list of 18, with Nintendo becoming the first company to score zero out of a possible 10 points.

The most nature-friendly companies under the criteria were Sony Ericsson and Samsung, each scoring 7.7 points.

Greenpeace punished Nokia, the former leader, and Motorola for failing to live up to their pledges to take back used hardware in five of six countries where it conducted spot checks.

Since Greenpeace launched its scorecard in August 2006, some companies have complained of unfairness, but few have ignored the ranking.

Note: As pointed out by a commenter, if Greenpeace could not find the information it requested about certain companies’ environmental practices, it automatically gave that company a zero. In many cases, spokesmen for the companies didn’t have information on hand to give an adequate response, so their companies suffered in the rankings.