Heck yeah. This is some environmental friendliness that I can lend my full support to. Let’s all raise our cups to Triumph’s attempt to raise eyebrows awareness for this cause. What cause? Well, friends, the problem is familiar to anyone who has been bouncing around Japan recently. It’s that the disposable chopsticks market is causing the beautiful hills in countries around Southeast Asia to be stripped bare of forests. Deforestation. Yup. Well, have no fear – Triumph’s ridiculously gimmicky answer to the problem is the My Chopsticks Bra. Here’s some Japanese media coverage of the issue.

Reuters also went hands-on, releasing this video blurb with English commentary. Might help some of us lacking in the language department get a better grasp on things.

To round out this post, I thought I’d include some pertinent (stretching it – I know) photos, fresh off the rack at Yahoo Japan.

If you’re not impressed with Triumph’s revealing effort to bust up the 割り箸 (waribashi) market, then I don’t know what to tell you. Here’s hoping that the disposable chopstick market sags as time goes by, the forests begin to fill out once again, while research and development on wacky bras gets a push up on the priority list. Ok, I’m officially out of absurd innuendo, so I’ll leave you with that.