Australian Anti-Whaling Video “Aimed at Japanese Children”

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    An Associated Press article about Australia’s newest anti-whaling measure has been picked up today by many English language newspapers:

    The Australian government on Tuesday launched an anti-whaling video message aimed at Japanese children on the popular YouTube Web site.

    The video, which contains Japanese subtitles, features footage of humpback whales frolicking on the high seas and Australia’s Environment Minister Malcolm Turnbull interviewing school-aged Australian children who oppose Japan’s scientific whaling program.

    Upon hearing reading this, I rushed to YouTube and found the video in question, which is embedded here:

    Did anyone at the Associated Press even bother to watch the video before writing about it, or did they just print whatever the Australian Environmental Ministry had prepared for them? Did the creators of this video actually think children would be able to sit through such a video?

    Over 90% of the video is Mr. Turnbull droning on about whaling policy and the video is lacking attention-getting visuals or music. The article isn’t clear about what age group of children this video is aimed towards, but the fact that they have chosen to subtitle the video instead of dubbing it over in Japanese pretty much assures that most children will quickly lose interest in this video. If they really wanted to make an appealing video, they would have been a lot better off with something like the Greenpeace anime commercial.

    But was this video, as the news article suggest, aimed at Japanese children? I have serious doubts about such a claim. In addition to being incredibly boring, the video also lacks any Japanese language description or search tags on YouTube, making it impossible for any Japanese children to find it [unless they were searching the net in English]. In such a context, it would appear the video is a ploy by Mr. Turnbull and the Australian government to convince voters that they are making great efforts to fight Japanese whaling. The Associated Press has taken their PR at face value, and newspapers all over the English speaking world are running an article that is little more than bullshit.

    Great work, mainstream media.

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