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Norton Fighter: The Antivirus Superhero

October 4th, 2007 by James

Norton 360

Security software meets classic Japanese superheroes in this cool new “Norton Figher” marketing campaign that includes live shows in Akihabara:

Those other security software heroes were no match for the gang of virus baddies, but Norton Fighter(protector of PC justice with Norton 360 powers) saved the day!

Here’s a video clip of a Norton Fighter commercial being played on the giant screen of Akihabara’s Yodobashi Camera:

And a few clips of Norton Fighter & company inside of Yodobashi Camera:

For more fun videos, check out Norton Fighter dot com!

Norton Fighter: Cool or Uncool?
View Results

[Hat tip to TV in Japan / Watashi to Tokyo]



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22 Comments »

Comment by D-san
2007-10-05 06:56:20

They never cease to entertain huh?

 
Comment by yayme
2007-10-05 14:36:00

Although Norton is overrated, this funny marketing strategy is just too awesomely funny.

 
Comment by nortonfighter
2007-10-15 12:32:49

Norton Fighter!! Cyber warrior and defender of the Earth – and all personal
computers!

http://www.nortonfighter.com/

 
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