Lotteria only accounts for 6% of Japan’s fast food burger market [McDonald's is 60%], but it’s hoping to increase that share with it’s new 100 yen menu [100 yen = 87 cents]:

The 100 yen menu will begin on October 12 and will include the hamburger, takoyaki, fried chicken, fries, and what appears to be a pie of some sort. It’s always great to see cheap new choices in the fast food market!