Taiwan Tourism Commercial

This commercial for Taiwan Tourism has been getting a bit of air time during prime time Japanese TV lately:

It’s pretty interesting that the members of popular Taiwanese pop group F4 chose to use English at the end of the commercial. Did someone determine that English would sound better than Japanese or Mandarin, or does Taiwan’s tourism agency feel that running a standard international version of their commercial with a little bit of scrolling Japanese text at the bottom will be enough?

8 comments - What do you think? Posted by James - September 22, 2007 at 10:58 am

Categories: Japanese TV Tags:

http://www.japannewbie.com Harvey

Not sure what’s up with the English… Though maybe. Just maybe. They thought that since English is so popular in Japan… That putting English on the add would attract more customers? No idea though.

I went to Taiwan wearing my Hanshin Tigers baseball hat last year, and a few Taiwanese stopped to talk to me and asked if I knew LIN-san, the Taiwanese player on the Hanshin team.

There is definitely a lot of love for Japan over in Taiwan!
Crt

because everyone would understand english, especially when it involves tourists, most of which are ignorant toward asian languages.
flareak

i second Crt. pretty nice ad
ponta

That’s pretty cool.
j2

They use English in the ad because it appeals to the younger Japanese generation (20-30′s), as they view mixing English in the language to be “cool”. Haven’t been listening to much music in the past 10 years? Even classical Japanese songs are having an English word here or there tossed in.
Joseph K

Comparing this to the “Iki-Taiwan” series… it’s interesting to see how both are essentially targeted toward “Young Japanese girls that like/want to travel internationally”, but do so in quite radically different ways…
Zaciroth

This could be played anywhere in the world and still be a worthy commercial. The English makes it non regional actually.
BaMmASS

I’m from Taiwan myself and I really think they should get to paper chasin’ when it comes to tourism, but godamnit I hate the Fagtastic 4. No more metrosexual representation for Taiwan.

Taiwan Tourism Commercial

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