American culture for Japanese

Brett knows how to explain the finer points of American culture to Japanese exchange students. In this post, he takes them on a guided tour and explains such eccentricities of the American lifestyle as Mullets, trailer parks, and the fat-people-tobaggans motorized carts at Wallmart.
“Now on your left is a Christian church, and the sign says there is a chilli cookoff this Wednesday at 7pm.”
I tried to explain the extremely exotic concept of a church chilli cookoff in Japanese and miserably failed… creating confusion.
Would it not rock if Shinto shrines had chillie cookoffs?
Rural America 101: Explaining Guns, Mullets and Wal-Mart to the Japanese
