McDonald’s To Adopt Regional Pricing In Japan

The fast food giant intends to raise prices in Tokyo by 3-5% and lower prices in the countryside by 2-3% on average. Facing a growing disparity between rent and labor costs in the city and the countryside, McDonald’s is saying that it is being forced to make this move.

Good news for me, bad news for all of you living in Tokyo (except of course for you Ronald-haters out there).

Update: It appears I won’t be getting a discount after all, but at least I won’t have to pay more. Here’s a map of the price increase/decrease zones:

Price Increase Zones: Tokyo, Kanagawa, Osaka, Kyoto
Price Decrease Zones: All ‘them blue-colored countryside prefectures.

4 comments - What do you think? Posted by James - June 12, 2007 at 4:39 pm

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4 Comments »

Comment by Jamie

2007-06-12 17:21:55

MWAHAHA! What abotu Sagamihara? That’s countryside, right?

DOUBLECHEESBURGERHEAVEN!

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Comment by lost in ube

2007-06-12 20:31:29

Next time someone asks me why I’m still in Yamaguchi I will answer:
“For the cheaper burgers.”

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Comment by Overthinker

2007-06-13 07:10:43

I can’t believe Hiroshima is considered more inaka than Kochi or Toyama or the Noto Peninsula (if in fact there IS a McDonalds in Noto).

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Comment by MShades

2007-06-13 10:46:54

First they raise my taxes, now they’re going to raise the price of my burgers? Man, it’s a rough life in Kyoto….

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