Coming Soon in Japan: Free drink vending machines!!

Awesome news for fans of free soft drinks:
TOKYO – Thirsty Japanese will soon be able to drink coffee or other non-alcoholic beverages at a low price or even for free — as long as they watch a 30-second advertisement on the vending machines.
Vending machine operator Apex Corp. will start a service next month to turn its machines into a new medium for advertisers, who will pick up the partial or full cost of drinks.
Apex runs 35,000 vending machines across Japan that serve drinks in paper cups, generally priced at 70 to 120 yen (60 cents to one dollar) a cup.
Under the ‘MediCafe’ project, the vending machine will play an advertiser’s video for around the 30 seconds it takes to pour the drink and dispense a paper cup with an advertisement printed on it.
‘We will select the locations of vending machines which would best suit the customers targetted by advertisers,’ said an Apex company official.
Anyone got an Apex vending machine in their neighborhood?


Awesome! I’d definitely watch a 30-second ad for a free cup of vending machine コーヒー.
Even more awesome – you could just not watch the screen for thirty seconds….
How are they sure you saw the ad? Is there a test question you have to answer before you get your drink?
That owns! I want some round Europe :l
I think they should have a vending machine that exchanges soda for semen!
sorry ladies
yes cause the world needs more babies. wait… what would their motives be for the semen??? Honestly, thats gross :p
for free
“Thirsty Japanese will soon be able to drink coffee or other non-alcoholic beverages at a low price or even for free — as long as they watch a 30-second advertisement on the vending machines.”
NEVER GONNA HAPPEN.
Yeah, I doubt this will happen. Thirsty people will hog the machine and they’ll always have to refill, probably on a daily basis.