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Gyaruru: The Latest Pop Gimmick

April 25th, 2007 by James

What do you get when you gyaru-up a couple not-so-gyaru-ish Jpop idols and combine them with professional eater Gal Sone? Why, the latest pop sensation in Japan, of course:

In an event and press announcement in Tsuchiura, Ibaraki – Tsuji Nozomi, Gyaru Sone and Tokito Ami will team up in a new Unit “Gyaruru”. It’s a ganguro fashion-based Para-Para gyaru unit, a trend that is popular in places like Shibuya, Tokyo. They each get a nickname for themselves – ‘Tsujiji’, ‘Amimi’ and ‘Sonene’. I think you can guess who is who. -Hello Non-Pro Hour

Here’s a news report from this morning’s Mezamashi TV about the Gyaruru’s first performance:

Summary:

  • Tsuji is supposed to be the dark-skinned group member.
  • Gal Sone eats a lot. Apparently she has he lunches delivered to her in a big cardboard box.
  • There were lots of guys in the audience at the show, including a few fans of Tsuji’s previous music.
  • Negative reactions from gyaru audience members: Weak. They’ve still got some work to do. 70 out of 100 points.
  • Positive reactions from gyaru audience members: They were cute. Very gyaru-ish. 100 out of 100 points.


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12 Comments »

Comment by Harvey
2007-04-25 16:39:18

Wow that’s ridiculous. That’s all I can say.

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Comment by Kaspian
2007-04-26 02:01:48

It just goes to show that no matter where you are in the world, you’ll find music acts engineered by executives to make a fast buck. :\

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Comment by Brother Louie
2010-02-23 02:13:59

As if Japan was the last place you expected to see this. You seem to be saying that if they have it even in Japan then it must exit everywhere. As if Japan isn’t advanced beyond most other non-western nations.

You’re generalizations sicken me, sir.

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Comment by Luis
2007-04-26 02:22:53

Can Gal Sone even sing? I mean she has the look but is this a Paris Hilton, Brooke-Hogan, Ashleigh Simpson doppleganger?

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Comment by James
2007-04-26 06:17:23

Can any of them actually sing?

 
 
Comment by Amber
2007-04-26 05:16:29

http://gyaruru.matsu-wa.net/ = english fansite
thanks for the translations

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Comment by hydralisk
2007-04-26 22:29:05

Oh no, Tsuji! You don’t need to do this. You were cute and funny enough before! Argghhh. More repercussions of the Kago scandal, I dare say.

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Comment by Luis
2007-04-27 00:13:46

theres 3 members but who is that girl on the left of the picture?

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Comment by minlichi
2007-11-06 12:33:31

Shiho (sifow) Fujita; a self-made singer/model/fashion designer/author/eco-activist. She’s producing Gyaruru.

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Comment by F.A
2007-05-01 20:55:17

Tsuji ok nice beatifuls.and right black hair look cute .just two i like

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