The AXE Effect hits Japan

AXE deodorant body spray has finally begun its invasion of Japan, and they are using the exact same style of advertising they’ve been using in America for several years now [sex sells]:

The AXE Effect Japan site has a collection of amusing news reports that include girls going wild over a manequin covered with AXE, schoolgirl’s tackling male teachers and students who use the body spray, and maiko abandoning a poor foreign tourist’s ideal photo shoot by chasing after a Japanese AXE-user who passes them on a bicycle. Check them out!

[Via ザイーガ]

4 comments - What do you think? Posted by James - February 23, 2007 at 7:40 pm

Categories: General Japan, Japanese Girls Tags:

WujouMao

although iv never been to japan, i know what a pain in the arse it is to find good spay deodorant in Asia. you would think that Malaysia being an old British conoly would at least have some form of nice western spray like Lynx. HK was the same. very few and far between. only Thailand seems to have a boots chemist which stocks Lynx, or there’s AXE in Philippines. apart from that, sweat like *unt or use talc
D

They really know how to play on Japanese men’s insecurity huh? “Use our product and girls will prefer you to gaijin men!”
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The AXE Effect hits Japan

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