Nova English School’s mascot teams up with Pocky

After being stung in the press by an embarassing scandal involving several of its teachers being busted for drug-related crimes, English conversation mega-corporation Nova is fighting back on candy packages. In what appears to be a major advertisement campaign, the Nova Usagi is now appearing on the packages of Glico snack products. Will it be able to improve its public image by winning over the hearts and minds of snack-loving kids?

[For more information, check out My So-Called Japanese Life and PingMag.]

4 comments - What do you think? Posted by James - February 11, 2007 at 7:38 pm

Categories: Japanese Food, Teaching English Tags:

wes

does it have a beak? and if so, why?
http://www.transpacificradio.com Ken

I wonder how Nova and Glico ended up in bed together, and why Glico didn’t drop them after the cocaine news (these packages have been out for a few weeks at least in Tokyo).

And yeah, that rabbit has a beak…
http://lostinube.blogspot.com/ lost in ube

I started seeing the NOVA Pocky stuff about a month before the drug bust actually.
http://lostinube.blogspot.com/ lost in ube

http://www.ezaki-glico.com/release/20061207/index.html
They seem to still have it featured on their main page (on the bottom):
http://pocky.jp/index.html. That’s a pretty busy page I must say. Perhaps glico is being distracted by all the expired food business hitting the news?

Nova English School’s mascot teams up with Pocky

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