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Chocolate beer, anyone?

January 28th, 2007 by James

From Mainichi:

ATSUGI, Kanagawa — A limited edition “chocolate beer,” produced by a local brewer, is in short supply as customers snap up the beverage ahead of Valentines Day.

The “Imperial Chocolate Stout” beer does not contain cocoa, but the malt is roasted at a high temperature to create a chocolate flavor and produce a rich, dark beer.

“Don’t underestimate it because it says chocolate,” the company’s 44-year-old president said. “Make it your favorite drink.”

When the manufacturer started selling the beer last year in the wake of a boom for bitter chocolate, it sold its entire stock of 6,000 bottles in just four days. This year it increased its stock by 10,000 bottles, but now the only stock left is spread over just a few stores.

The beer, which costs 630 yen a bottle, has an alcohol content of 8.9 percent.

If you’re interested in this beer, I suggest you check out the homepage of Atsugi’s Sank Gallen Brewery, which includes a lost of stores offering the beer (in Japanese).



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7 Comments »

Comment by tino
2007-01-28 17:07:56

i want to give it a try!

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Comment by amaunator
2007-01-28 18:55:59

Me too!!!!!

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Comment by John P.
2007-01-29 10:38:58

This sounds like it’s worth a try, I’ve been drinking chocolate stout this winter and am enjoying it immensely! If you are used to a more light tasting beer you may be put off by it’s rich taste. It’s a great beer for the cooler winter months.

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Comment by Akoua Doffou
2007-01-29 17:04:20

Hmph, that’s bizzare. I can’t drink, so what do I know?

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Comment by Akoua Doffou
2007-01-29 17:05:38

Hmph, that seems bizzare. I can’t drink, so what do I know?

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2007-01-30 00:57:12

In my country they commercialized something similar a few years ago. It was not beer, but chocolate-flavored malt… it was called Choky Malta Leona but did not sell well. Interesting story, anyway.

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