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Drink, Piss

June 21st, 2006 by James

Dakara, a Japanese drink, has been running an interesting ad campaign lately. The campaign plays off the believe that Dakara is specially formulated to cleanse your body and make you feel healthy. The slogan is “飲む、出す”, which roughly translates to “Drink, put out”, with “put out” referring to the act of cleansing your body through urination.

Let’s take a look at the commercials:

The first commercial features Kyoko Koizumi, a 40 year old actress who has recently been rumored to be seeing a Japanese boy band member half her age.

The second commercial features actor Tsutomu Yamazaki. It answers the all important question, “If Moses needed to take a cleansing piss, what would he drink?”

What are they saying in the commercial? Well, they say something like “The bad stuff inside me is…jo jo bi[song]…”, with the song symbolizing the sound of the bad stuff being passed peed out of one’s body. Sounds refreshing, doesn’t it?



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mmmm…kimchi pis!

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